Natuzzi
Italian furniture
Where comfort takes shape
Introduction
Refined in form, rich in meaning
Natuzzi had grown organically into four separate digital properties — corporate, catalogue, dealer-locator, and editorial. Each had its own stack, its own design language, and none of them spoke to the others. Customers got lost between them.
We consolidated all four into a single flagship: one CMS, one analytics layer, one design system, one team that owns it. The brand finally feels like one brand online.
Results
Elevated perception. Timeless appeal.
Conversion on the unified catalogue improved. Bounce on dealer-locator entry down significantly. Editorial traffic is now a real acquisition channel, not a side project — we're still running monthly content sprints with their team.
