BMW
Automotive brand
Built for the road ahead
Introduction
Where movement meets identity
BMW's local team wanted a launch surface for a new model that felt like BMW — but moved faster than the global brand stack allowed. We worked with the team to build a mini-site that hooked into the global design system without depending on it, so they could ship campaigns in days, not quarters.
Strategy, design, build and analytics in one team.
Results
Stronger brand presence. Higher engagement.
Above-fold engagement up versus the previous campaign baseline. The team now uses the same engine for further model launches. We rolled off the build months ago; releases since have shipped without us.
